Becoming a Beauty Shaman through Face Yoga


Face yoga, a natural method to tone and rejuvenate facial muscles, involves specific exercises designed to improve blood circulation, reduce wrinkles, and enhance facial symmetry. Regular practice can lead to firmer skin, reduced puffiness, and a more youthful appearance. Unlike surgical procedures, face yoga is non-invasive and promotes overall facial health. It also helps relieve tension and stress stored in facial muscles, contributing to a more relaxed and radiant expression. Suitable for all ages, face yoga offers an accessible, holistic approach to facial care and well-being.

Shelly Marshall, the visionary founder of Beauty Shamans, stands at the forefront of the skincare, wellness, and beauty industry. Her innovative approach encompasses the integration of face yoga into holistic skincare practices. Acknowledging that genuine beauty originates from inner well-being, she advocates for facial exercises that not only enhance physical appearance but also foster self-awareness and confidence. Through her guidance, individuals embark on a journey to naturally transform their faces, bypassing the need for artificial procedures or chemicals.

“Face yoga can be a vehicle that helps you love and be proud of the person you see in the mirror every day. When you start seeing your face transform through your own efforts, without the use of artificial chemicals or procedures, it gives you something to be really proud of and take joy in,” says Shelly. Face yoga transcends mere physical appearance; it encompasses breathwork, self-awareness, self-expression, and self-discovery. Shelly explains that as individuals begin to feel better about themselves internally, their external appearance improves too, with softened wrinkles, brighter eyes, lifted cheeks, and radiant skin.

Journey to Vibrant Skin and Nourishing Beauty

Shelly’s journey to becoming a skin expert and entrepreneur is deeply rooted in her belief that true beauty emanates from health and mindset. Her mission with Beauty Shamans is to elevate the vibration of people's skin through the use of nontoxic products, innovative tools, and holistic rituals. This approach reflects her understanding that our skin is a mirror of what we consume and how we care for ourselves.

With years of experience and in-depth exploration of cellular nutrition and aromatherapy, Shelly has crafted a luxurious line of spa-grade products designed to nourish the skin. Her unique philosophy combines scientific insights with natural healing practices, emphasizing that the skin should be treated with the same care and attention as the rest of our body. She advocates for a holistic approach to skincare, integrating facial massage, reflexology, face yoga, and the ancient art of Gua Sha into her teachings. Through these methods, she aims to help people achieve their best skin by fostering self-love, therapeutic touch, and inner healing.

Shelly’s personal background is as rich and diverse as her professional expertise. She is of mixed heritage, with Japanese, Scottish, Irish, and German roots. Growing up in Southern California, she was actively involved in sports, earning a soccer scholarship to Duke University. At 23, she moved to New York, where she has lived for the past 17 years. Despite their different career paths, Shelly and her two older sisters remain very close. Her multicultural upbringing and strong family ties have profoundly influenced her holistic approach to beauty and wellness.

Through Shelly Marshall's innovative and holistic techniques, anyone can transform their skin and embrace a more radiant, youthful, and confident self.

A Holistic Approach to Skincare and Wellness


The inception of Beauty Shamans in 2016 was the culmination of Shelly’s lifelong battle with acne and her journey toward becoming her own beauty healer. Her background in nursing and esthetics provided her with a comprehensive understanding of health, skin biology, and the immune system. However, she realized that the most crucial aspects of healing were self-acceptance, forgiveness, inner strength, and love. This revelation drove her to share her techniques, product creations, and rituals with a broader audience, thus giving birth to Beauty Shamans.


The core values of Beauty Shamans reflect Shelly’s holistic philosophy. The company prioritizes health and happiness, both within individuals and society at large. Shelly believes that creating harmony within ourselves is the first step toward living in a better, more peaceful world. She often emphasizes that to truly heal one’s skin, one must become their own best friend. Beauty Shamans' facial techniques and products are designed to help people love themselves, strengthen their hearts, and connect with their higher selves.

Innovative and Unique Product Formulations


One of the unique aspects of Beauty Shamans’ products is their formulation. Unlike many skincare products that use "aqua" or water as their primary ingredient, Beauty Shamans products are based on seawater, seaweed, and microalgae. Shelly highlights the superior benefits of seawater, which is rich in essential minerals and serves as a vital element for countless marine creatures. By using isotonic seawater in all water-based solutions and seaweed extracts in oil blends, Beauty Shamans ensures that the skin receives a daily dose of vital sea minerals. Additionally, the products are free from artificial fragrances and are instead infused with organic essential oils, offering therapeutic benefits for the skin, mind, and overall body systems.


Shelly Marshall’s journey with Beauty Shamans is a testament to her dedication to holistic beauty and wellness. By combining scientific knowledge with natural healing practices, she has created a unique skincare brand that empowers individuals to heal and love themselves. Through her innovative products and teachings, Shelly continues to inspire people to shine their brightest light, both inside and out.

Leave a comment

All comments are moderated before being published

Shop now